Leadership

The people who scope the work deliver it

Most consultancies sell with senior people and deliver with junior ones. We do not operate that way, and it is the main reason to choose us over a larger firm. Every engagement has a named principal who is accountable for it from the first conversation to handover.

Anoosh Zeighami

Co-founder, Delivery and Governance

LinkedIn

Anoosh has spent over fifteen years running delivery in capital-intensive infrastructure, where a programme that slips is measured in millions rather than sprints. He has been Deputy CEO of Asas Construction since 2013, having come up through the technical office and project management before that.

He works on the half of AI adoption that has nothing to do with models: whether a programme has an owner, whether the governance will survive an audit, and whether the organisation can absorb the change it is buying. That is the discipline most AI projects are missing when they stall.

  • Deputy CEO, Asas Construction, since 2013
  • London Business School
  • PRINCE2 7 Practitioner
  • MSc, value engineering in large infrastructure projects

Ehsan Gazar

Co-founder, Engineering

LinkedIn

Ehsan has built and run production software for over a decade, most recently working on LLM applications and agentic systems: retrieval, evaluation, tool use, and the cost and observability work that decides whether any of it survives real traffic.

He teaches the same material he ships, running a cohort course on production LLM and agent systems, and writing publicly about the parts most teams get wrong. Engagements he leads are delivered by the person who scoped them.

  • Over a decade building production software systems
  • LLM applications, agentic systems, retrieval and evaluation
  • Instructor, production LLM and agent systems cohort course
  • Writes at gazar.dev

How we staff work

Principal-led, with specialists brought in by name

Engagements are led by a principal throughout. Where a piece of work needs a specialism outside that, we bring in a named associate for that scope and tell you who they are and what they are doing. You will always know who is working on your systems.

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